diff --git a/services/web/app/src/Features/Subscription/SubscriptionController.js b/services/web/app/src/Features/Subscription/SubscriptionController.js
index d561a20cac..34ba6fd99d 100644
--- a/services/web/app/src/Features/Subscription/SubscriptionController.js
+++ b/services/web/app/src/Features/Subscription/SubscriptionController.js
@@ -129,6 +129,7 @@ module.exports = SubscriptionController = {
                     showCouponField: req.query.scf,
                     showVatField: req.query.svf,
                     couponCode: req.query.cc || '',
+                    gaOptimize: true,
                     ITMCampaign: req.query.itm_campaign,
                     ITMContent: req.query.itm_content
                   })