diff --git a/services/web/app/src/Features/Subscription/RecurlyEventHandler.js b/services/web/app/src/Features/Subscription/RecurlyEventHandler.js
index c4fdf6a724..53cc47e9c0 100644
--- a/services/web/app/src/Features/Subscription/RecurlyEventHandler.js
+++ b/services/web/app/src/Features/Subscription/RecurlyEventHandler.js
@@ -1,3 +1,4 @@
+const SplitTestHandler = require('../SplitTests/SplitTestHandler')
 const AnalyticsManager = require('../Analytics/AnalyticsManager')
 const SubscriptionEmailHandler = require('./SubscriptionEmailHandler')
 const { AI_ADD_ON_CODE } = require('./RecurlyEntities')
@@ -127,6 +128,10 @@ async function _sendSubscriptionStartedEvent(userId, eventData) {
 
   if (isTrial) {
     await SubscriptionEmailHandler.sendTrialOnboardingEmail(userId, planCode)
+    await SplitTestHandler.promises.getAssignmentForUser(
+      userId,
+      'customer-io-trial-conversion'
+    )
   }
 }