diff --git a/services/web/locales/en.json b/services/web/locales/en.json
index cd9b294695..321b1861f8 100644
--- a/services/web/locales/en.json
+++ b/services/web/locales/en.json
@@ -1,4 +1,5 @@
 {
+  "tagline_free": "Perfect for getting started",
   "also_provides_free_plan": "__appName__ also provides a free plan -- simply __registerLinkOpen__register here__registerLinkClose__ to get started.",
   "compile_timeout": "Compile timeout (minutes)",
   "collabs_per_proj_single": "__collabcount__ collaborator per project",