diff --git a/services/web/app/src/Features/StaticPages/HomeController.mjs b/services/web/app/src/Features/StaticPages/HomeController.mjs
index cc7361217d..9b0b0fb563 100644
--- a/services/web/app/src/Features/StaticPages/HomeController.mjs
+++ b/services/web/app/src/Features/StaticPages/HomeController.mjs
@@ -6,6 +6,7 @@ import ErrorController from '../Errors/ErrorController.js'
 import SessionManager from '../Authentication/SessionManager.js'
 import { expressify } from '@overleaf/promise-utils'
 import logger from '@overleaf/logger'
+import SplitTestHandler from '../SplitTests/SplitTestHandler.js'
 
 const __dirname = new URL('.', import.meta.url).pathname
 
@@ -31,7 +32,15 @@ async function home(req, res) {
       page: req.path,
     })
 
-    res.render('external/home/index')
+    const hotjarAssignment = await SplitTestHandler.promises.getAssignment(
+      req,
+      res,
+      'hotjar-marketing'
+    )
+
+    res.render('external/home/index', {
+      shouldLoadHotjar: hotjarAssignment?.variant === 'enabled',
+    })
   } else {
     res.redirect('/login')
   }
diff --git a/services/web/app/views/layout-website-redesign.pug b/services/web/app/views/layout-website-redesign.pug
index a6d621d8b2..61ed83043b 100644
--- a/services/web/app/views/layout-website-redesign.pug
+++ b/services/web/app/views/layout-website-redesign.pug
@@ -6,6 +6,9 @@ include ./_mixins/bootstrap_js
 block entrypointVar
 	- entrypoint = 'marketing'
 
+block append meta
+	meta(name='ol-shouldLoadHotjar' data-type='boolean' content=shouldLoadHotjar)
+
 block body
 	if typeof suppressNavbar == 'undefined'
 		if bootstrapVersion === 5
diff --git a/services/web/frontend/js/features/cookie-banner/index.js b/services/web/frontend/js/features/cookie-banner/index.js
index 4acb2a6a6c..3d9b2b8d6c 100644
--- a/services/web/frontend/js/features/cookie-banner/index.js
+++ b/services/web/frontend/js/features/cookie-banner/index.js
@@ -30,7 +30,8 @@ function setConsent(value) {
 if (
   getMeta('ol-ExposedSettings').gaToken ||
   getMeta('ol-ExposedSettings').gaTokenV4 ||
-  getMeta('ol-ExposedSettings').propensityId
+  getMeta('ol-ExposedSettings').propensityId ||
+  getMeta('ol-ExposedSettings').hotjarId
 ) {
   document
     .querySelectorAll('[data-ol-cookie-banner-set-consent]')
diff --git a/services/web/frontend/js/marketing.ts b/services/web/frontend/js/marketing.ts
index 5e360b2dd7..df9fd27d83 100644
--- a/services/web/frontend/js/marketing.ts
+++ b/services/web/frontend/js/marketing.ts
@@ -1,5 +1,6 @@
 import './utils/webpack-public-path'
 import './infrastructure/error-reporter'
+import './infrastructure/hotjar'
 import './features/form-helpers/hydrate-form'
 import './features/form-helpers/password-visibility'
 import './features/link-helpers/slow-link'
diff --git a/services/web/frontend/js/pages/marketing/homepage.js b/services/web/frontend/js/pages/marketing/homepage.js
index 47b0e7e55e..99059756fd 100644
--- a/services/web/frontend/js/pages/marketing/homepage.js
+++ b/services/web/frontend/js/pages/marketing/homepage.js
@@ -1,4 +1,5 @@
 import '../../marketing'
+import '@/infrastructure/hotjar'
 
 function homepageAnimation(homepageAnimationEl) {
   function createFrames(word, { buildTime, holdTime, breakTime }) {