diff --git a/services/web/app/views/subscriptions/plans-marketing/v2/_university_info.pug b/services/web/app/views/subscriptions/plans-marketing/v2/_university_info.pug
index 381249097a..a6b0c723ba 100644
--- a/services/web/app/views/subscriptions/plans-marketing/v2/_university_info.pug
+++ b/services/web/app/views/subscriptions/plans-marketing/v2/_university_info.pug
@@ -4,4 +4,11 @@
 		.row-spaced
 		p #{translate('student_and_faculty_support')}
 		p #{translate('let_us_know_which_university_you_are_from')}
-		button.btn.plans-v2-btn-header.text-capitalize #{translate('show_your_support')}
\ No newline at end of file
+		a.btn.plans-v2-btn-header.text-capitalize(
+			target="_blank"
+			href="/for/support-an-overleaf-university-subscription"
+			event-tracking="plans-page-click"
+			event-tracking-mb="true"
+			event-tracking-trigger="click"
+			event-segmentation='{"button": "university-support"}'
+		) #{translate('show_your_support')}
\ No newline at end of file
diff --git a/services/web/frontend/stylesheets/app/plans-v2.less b/services/web/frontend/stylesheets/app/plans-v2.less
index 9c13d9dc8f..dd9f979997 100644
--- a/services/web/frontend/stylesheets/app/plans-v2.less
+++ b/services/web/frontend/stylesheets/app/plans-v2.less
@@ -126,12 +126,17 @@
   }
 }
 
-.plans-v2-btn-header {
+a.btn.plans-v2-btn-header,
+button.plans-v2-btn-header {
   font-family: @font-family-sans-serif;
   margin-top: @margin-sm;
   text-shadow: 0 0 0;
   background-color: @ol-blue;
   color: @white;
+
+  &:hover {
+    color: @white;
+  }
 }
 
 .plans-v2-m-a-switch-container {