diff --git a/services/web/app/src/Features/Project/ProjectController.js b/services/web/app/src/Features/Project/ProjectController.js
index a5ae716fb8..c048adb317 100644
--- a/services/web/app/src/Features/Project/ProjectController.js
+++ b/services/web/app/src/Features/Project/ProjectController.js
@@ -689,6 +689,12 @@ const ProjectController = {
             cb()
           })
         },
+        pasteHtmlAssignment(cb) {
+          SplitTestHandler.getAssignment(req, res, 'paste-html', () => {
+            // We'll pick up the assignment from the res.locals assignment.
+            cb()
+          })
+        },
         sourceEditorToolbarAssigment(cb) {
           SplitTestHandler.getAssignment(
             req,
diff --git a/services/web/frontend/js/features/source-editor/extensions/visual/paste-html.ts b/services/web/frontend/js/features/source-editor/extensions/visual/paste-html.ts
new file mode 100644
index 0000000000..428e3b9dbf
--- /dev/null
+++ b/services/web/frontend/js/features/source-editor/extensions/visual/paste-html.ts
@@ -0,0 +1,413 @@
+import { EditorView } from '@codemirror/view'
+import { EditorSelection, Prec } from '@codemirror/state'
+
+export const pasteHtml = Prec.highest(
+  EditorView.domEventHandlers({
+    paste(event, view) {
+      const { clipboardData } = event
+
+      if (!clipboardData?.types.includes('text/html')) {
+        return false
+      }
+
+      const html = clipboardData.getData('text/html').trim()
+
+      if (html.length === 0) {
+        return false
+      }
+
+      // convert the HTML to LaTeX
+      try {
+        const latex = htmlToLaTeX(html)
+
+        view.dispatch(
+          view.state.changeByRange(range => {
+            return {
+              range: EditorSelection.cursor(range.from + latex.length),
+              changes: { from: range.from, to: range.to, insert: latex },
+            }
+          })
+        )
+
+        return true
+      } catch {
+        // fall back to the default paste handler
+        return false
+      }
+    },
+  })
+)
+
+const removeUnwantedElements = (
+  documentElement: HTMLElement,
+  selector: string
+) => {
+  for (const element of documentElement.querySelectorAll(selector)) {
+    element.remove()
+  }
+}
+
+const htmlToLaTeX = (html: string) => {
+  const parser = new DOMParser()
+  const { documentElement } = parser.parseFromString(html, 'text/html')
+
+  // remove style elements
+  removeUnwantedElements(documentElement, 'style')
+
+  // protect special characters in non-LaTeX text nodes
+  protectSpecialCharacters(documentElement)
+
+  processMatchedElements(documentElement)
+
+  const text = documentElement.textContent
+
+  if (!text) {
+    return ''
+  }
+
+  // normalise multiple newlines
+  return text.replaceAll(/\n{2,}/g, '\n\n')
+}
+
+const protectSpecialCharacters = (documentElement: HTMLElement) => {
+  for (const element of documentElement.childNodes) {
+    const text = element.textContent
+    if (text) {
+      // if there are no code blocks, use backslash as an indicator of LaTeX code that shouldn't be protected
+      if (
+        element instanceof HTMLElement &&
+        !element.querySelector('code') &&
+        text.includes('\\')
+      ) {
+        continue
+      }
+
+      const walker = document.createTreeWalker(element, NodeFilter.SHOW_TEXT)
+
+      for (let node = walker.nextNode(); node; node = walker.nextNode()) {
+        const text = node.textContent
+        if (text) {
+          // leave text that's in a code block
+          if (node.parentElement?.closest('code')) {
+            continue
+          }
+
+          // replace non-backslash-prefixed characters
+          node.textContent = text.replaceAll(
+            /(^|[^\\])([#$%&~_^\\{}])/g,
+            (_match, prefix: string, char: string) => `${prefix}\\${char}`
+          )
+        }
+      }
+    }
+  }
+}
+
+const processMatchedElements = (documentElement: HTMLElement) => {
+  for (const item of selectors) {
+    for (const element of documentElement.querySelectorAll<any>(
+      item.selector
+    )) {
+      if (!item.match || item.match(element)) {
+        // start the markup
+        if (item.start) {
+          const start = document.createTextNode(item.start(element))
+          if (item.inside) {
+            element.prepend(start)
+          } else {
+            element.before(start)
+          }
+        }
+
+        // end the markup
+        if (item.end) {
+          const end = document.createTextNode(item.end(element))
+          if (item.inside) {
+            element.append(end)
+          } else {
+            element.after(end)
+          }
+        }
+      }
+    }
+  }
+}
+
+const matchingParents = (element: HTMLElement, selector: string) => {
+  const matches = []
+
+  for (
+    let ancestor = element.parentElement?.closest(selector);
+    ancestor;
+    ancestor = ancestor.parentElement?.closest(selector)
+  ) {
+    matches.push(ancestor)
+  }
+
+  return matches
+}
+
+const tabular = (element: HTMLTableElement) => {
+  const options = []
+
+  // NOTE: only analysing cells in the first row
+  const row = element.querySelector('tr')
+
+  if (row) {
+    // TODO: look for horizontal borders and insert \hline (or \toprule, \midrule, \bottomrule etc)?
+
+    const cells = [...row.childNodes].filter(
+      element => element.nodeName === 'TD' || element.nodeName === 'TH'
+    ) as Array<HTMLTableCellElement | HTMLTableHeaderCellElement>
+
+    for (const cell of cells) {
+      const { borderLeft, textAlign, borderRight } = cell.style
+
+      if (borderLeft && borderLeft !== 'none') {
+        // avoid duplicating when both left and right borders are defined
+        if (options.length === 0 || options[options.length - 1] !== '|') {
+          options.push('|')
+        }
+      }
+
+      options.push(
+        textAlign === 'left' ? 'l' : textAlign === 'right' ? 'r' : 'c'
+      )
+
+      if (borderRight && borderRight !== 'none') {
+        options.push('|')
+      }
+    }
+  }
+
+  return options.join(' ')
+}
+
+const listDepth = (
+  element: HTMLOListElement | HTMLUListElement | HTMLLIElement
+): number => Math.max(0, matchingParents(element, 'ul,ol').length - 1)
+
+const listIndent = (
+  element: HTMLOListElement | HTMLUListElement | HTMLLIElement
+): string => '\t'.repeat(listDepth(element))
+
+type ElementSelector<T extends string, E extends HTMLElement = HTMLElement> = {
+  selector: T
+  match?: (element: E) => boolean
+  start?: (element: E) => string
+  end?: (element: E) => string
+  inside?: boolean
+}
+
+const createSelector = <
+  T extends string,
+  E extends HTMLElement = T extends keyof HTMLElementTagNameMap
+    ? HTMLElementTagNameMap[T]
+    : HTMLElement
+>({
+  selector,
+  ...elementSelector
+}: ElementSelector<T, E>) => ({
+  selector,
+  ...elementSelector,
+})
+
+const headings = ['H1', 'H2', 'H3', 'H4', 'H5', 'H6']
+
+const isHeading = (element: HTMLElement | null) => {
+  return element && headings.includes(element.nodeName)
+}
+
+const hasContent = (element: HTMLElement): boolean => {
+  return Boolean(element.textContent && element.textContent.trim().length > 0)
+}
+
+export const selectors = [
+  createSelector({
+    selector: 'b',
+    match: element =>
+      element.style.fontWeight !== 'normal' &&
+      !isHeading(element.parentElement) &&
+      hasContent(element),
+    start: () => '\\textbf{',
+    end: () => '}',
+  }),
+  createSelector({
+    selector: '*',
+    match: element =>
+      parseInt(element.style.fontWeight) > 400 && hasContent(element),
+    start: () => '\\textbf{',
+    end: () => '}',
+    inside: true,
+  }),
+  createSelector({
+    selector: 'i',
+    match: element =>
+      element.style.fontStyle !== 'normal' && hasContent(element),
+    start: () => '\\textit{',
+    end: () => '}',
+  }),
+  createSelector({
+    selector: '*',
+    match: element =>
+      element.style.fontStyle === 'italic' && hasContent(element),
+    start: () => '\\textit{',
+    end: () => '}',
+  }),
+  createSelector({
+    selector: 'sup',
+    match: element => hasContent(element),
+    start: () => '\\textsuperscript{',
+    end: () => '}',
+  }),
+  createSelector({
+    selector: 'span',
+    match: element =>
+      element.style.verticalAlign === 'super' && hasContent(element),
+    start: () => '\\textsuperscript{',
+    end: () => '}',
+  }),
+  createSelector({
+    selector: 'sub',
+    match: element => hasContent(element),
+    start: () => '\\textsubscript{',
+    end: () => '}',
+  }),
+  createSelector({
+    selector: 'span',
+    match: element =>
+      element.style.verticalAlign === 'sub' && hasContent(element),
+    start: () => '\\textsubscript{',
+    end: () => '}',
+  }),
+  createSelector({
+    selector: 'a',
+    match: element => !!element.href && hasContent(element),
+    start: (element: HTMLAnchorElement) => `\\href{${element.href}}{`,
+    end: element => `}`,
+  }),
+  createSelector({
+    selector: 'h1',
+    match: element => !element.closest('table') && hasContent(element),
+    start: () => `\n\n\\section{`,
+    end: () => `}\n\n`,
+  }),
+  createSelector({
+    selector: 'h2',
+    match: element => !element.closest('table') && hasContent(element),
+    start: () => `\n\n\\subsection{`,
+    end: () => `}\n\n`,
+  }),
+  createSelector({
+    selector: 'h3',
+    match: element => !element.closest('table') && hasContent(element),
+    start: () => `\n\n\\subsubsection{`,
+    end: () => `}\n\n`,
+  }),
+  createSelector({
+    selector: 'h4',
+    match: element => !element.closest('table') && hasContent(element),
+    start: () => `\n\n\\paragraph{`,
+    end: () => `}\n\n`,
+  }),
+  createSelector({
+    selector: 'h5',
+    match: element => !element.closest('table') && hasContent(element),
+    start: () => `\n\n\\subparagraph{`,
+    end: () => `}\n\n`,
+  }),
+  // TODO: h6?
+  createSelector({
+    selector: 'br',
+    match: element => element.parentElement?.nodeName !== 'TD', // TODO: why?
+    start: () => `\n\n`,
+  }),
+  createSelector({
+    selector: 'code',
+    match: element =>
+      element.parentElement?.nodeName !== 'PRE' && hasContent(element),
+    start: () => `\\verb|`,
+    end: () => `|`,
+  }),
+  createSelector({
+    selector: 'pre > code',
+    match: element => hasContent(element),
+    start: () => `\n\n\\begin{verbatim}\n`,
+    end: () => `\n\\end{verbatim}\n\n`,
+  }),
+  createSelector({
+    selector: 'table',
+    start: element =>
+      `\n\n\\begin{table}\n\\centering\n\\begin{tabular}{${tabular(
+        element
+      )}}\n`,
+    end: () => `\n\\end{tabular}\n\\end{table}\n\n`,
+  }),
+  createSelector({
+    selector: 'thead',
+    start: () => `\n`,
+    end: () => `\n`,
+  }),
+  createSelector({
+    selector: 'tfoot',
+    start: () => `\n`,
+    end: () => `\n`,
+  }),
+  createSelector({
+    selector: 'tbody',
+    start: () => `\n`,
+    end: () => `\n`,
+  }),
+  createSelector({
+    selector: 'tr',
+    match: element => element.nextElementSibling?.nodeName === 'TR',
+    end: () => `\n`,
+  }),
+  createSelector({
+    selector: 'tr > td:not(:last-child), tr > th:not(:last-child)',
+    start: element => {
+      const colspan = element.getAttribute('colspan')
+      return colspan ? `\\multicolumn{${Number(colspan)}}{` : ''
+    },
+    end: element => {
+      const colspan = element.getAttribute('colspan')
+      return colspan ? `} & ` : ` & `
+    },
+  }),
+  createSelector({
+    selector: 'tr > td:last-child, tr > th:last-child',
+    start: element => {
+      const colspan = element.getAttribute('colspan')
+      return colspan ? `\\multicolumn{${Number(colspan)}}{` : ''
+    },
+    end: element => {
+      const colspan = element.getAttribute('colspan')
+      return colspan ? `}  \\\\` : ` \\\\`
+    },
+  }),
+  createSelector({
+    selector: 'table > caption',
+    start: () => `\n\n\\caption{\\label{tab:example}`,
+    end: () => `}\n\n`,
+  }),
+  createSelector({
+    selector: 'ul',
+    start: element => `\n\n${listIndent(element)}\\begin{itemize}`,
+    end: element => `\n${listIndent(element)}\\end{itemize}\n`,
+  }),
+  createSelector({
+    selector: 'ol',
+    start: element => `\n\n${listIndent(element)}\\begin{enumerate}`,
+    end: element => `\n${listIndent(element)}\\end{enumerate}\n`,
+  }),
+  createSelector({
+    selector: 'li',
+    start: element => `\n${listIndent(element)}\t\\item `,
+  }),
+  createSelector({
+    selector: 'p',
+    match: element =>
+      element.nextElementSibling?.nodeName === 'P' && hasContent(element),
+    end: () => '\n\n',
+  }),
+]
diff --git a/services/web/frontend/js/features/source-editor/extensions/visual/visual.ts b/services/web/frontend/js/features/source-editor/extensions/visual/visual.ts
index 8bf88d4ef5..fa5d2c59be 100644
--- a/services/web/frontend/js/features/source-editor/extensions/visual/visual.ts
+++ b/services/web/frontend/js/features/source-editor/extensions/visual/visual.ts
@@ -24,6 +24,7 @@ import { figureModalPasteHandler } from '../figure-modal'
 import { isSplitTestEnabled } from '../../../../utils/splitTestUtils'
 import { toolbarPanel } from '../toolbar/toolbar-panel'
 import { selectDecoratedArgument } from './select-decorated-argument'
+import { pasteHtml } from './paste-html'
 
 type Options = {
   visual: boolean
@@ -204,4 +205,5 @@ const extension = (options: Options) => [
   selectDecoratedArgument,
   showContentWhenParsed,
   figureModalPasteHandler(),
+  isSplitTestEnabled('paste-html') ? pasteHtml : [],
 ]
diff --git a/services/web/test/frontend/features/source-editor/components/codemirror-editor-visual-paste-html.spec.tsx b/services/web/test/frontend/features/source-editor/components/codemirror-editor-visual-paste-html.spec.tsx
new file mode 100644
index 0000000000..33effeee24
--- /dev/null
+++ b/services/web/test/frontend/features/source-editor/components/codemirror-editor-visual-paste-html.spec.tsx
@@ -0,0 +1,235 @@
+import { FC } from 'react'
+import { EditorProviders } from '../../../helpers/editor-providers'
+import CodemirrorEditor from '../../../../../frontend/js/features/source-editor/components/codemirror-editor'
+import { mockScope } from '../helpers/mock-scope'
+
+const Container: FC = ({ children }) => (
+  <div style={{ width: 785, height: 785 }}>{children}</div>
+)
+
+const mountEditor = (content = '') => {
+  const scope = mockScope(content)
+  scope.editor.showVisual = true
+
+  cy.mount(
+    <Container>
+      <EditorProviders scope={scope}>
+        <CodemirrorEditor />
+      </EditorProviders>
+    </Container>
+  )
+
+  // wait for the content to be parsed and revealed
+  cy.get('.cm-content').as('content')
+  cy.get('@content').should('have.css', 'opacity', '1')
+}
+
+describe('<CodeMirrorEditor/> paste HTML in Visual mode', function () {
+  beforeEach(function () {
+    window.metaAttributesCache.set('ol-preventCompileOnLoad', true)
+    window.metaAttributesCache.set('ol-splitTestVariants', {
+      'paste-html': 'enabled',
+    })
+    cy.interceptEvents()
+    cy.interceptSpelling()
+  })
+
+  it('handles paste', function () {
+    mountEditor()
+
+    const data = 'foo'
+
+    const clipboardData = new DataTransfer()
+    clipboardData.setData('text/html', data)
+    cy.spy(clipboardData, 'getData').as('get-data')
+    cy.get('@content').trigger('paste', { clipboardData })
+
+    cy.get('@content').should('have.text', 'foo')
+    cy.get('@get-data').should('have.been.calledOnceWithExactly', 'text/html')
+  })
+
+  it('handles a pasted bullet list', function () {
+    mountEditor()
+
+    const data = '<ul><li>foo</li><li>bar</li></ul>'
+
+    const clipboardData = new DataTransfer()
+    clipboardData.setData('text/html', data)
+    cy.spy(clipboardData, 'getData').as('get-data')
+    cy.get('@content').trigger('paste', { clipboardData })
+
+    cy.get('@content').should('have.text', ' foo bar')
+    cy.get('.ol-cm-item').should('have.length', 2)
+  })
+
+  it('handles a pasted numbered list', function () {
+    mountEditor()
+
+    const data = '<ol><li>foo</li><li>bar</li></ol>'
+
+    const clipboardData = new DataTransfer()
+    clipboardData.setData('text/html', data)
+    cy.spy(clipboardData, 'getData').as('get-data')
+    cy.get('@content').trigger('paste', { clipboardData })
+
+    cy.get('@content').should('have.text', ' foo bar')
+    cy.get('.ol-cm-item').should('have.length', 2)
+  })
+
+  it('handles a pasted simple table', function () {
+    mountEditor()
+
+    const data =
+      '<table><tbody><tr><td>foo</td><td>bar</td></tr></tbody></table>'
+
+    const clipboardData = new DataTransfer()
+    clipboardData.setData('text/html', data)
+    cy.spy(clipboardData, 'getData').as('get-data')
+    cy.get('@content').trigger('paste', { clipboardData })
+
+    cy.get('@content').should(
+      'have.text',
+      '\\begin{tabular}{c c}foo & bar ↩\\end{tabular}'
+    )
+  })
+
+  it('handles a pasted simple table with borders', function () {
+    mountEditor()
+
+    const data =
+      '<table><tbody><tr><td style="border-left:1px solid black;border-right:1px solid black">foo</td><td style="border-left:1px solid black;border-right:1px solid black">bar</td></tr></tbody></table>'
+
+    const clipboardData = new DataTransfer()
+    clipboardData.setData('text/html', data)
+    cy.spy(clipboardData, 'getData').as('get-data')
+    cy.get('@content').trigger('paste', { clipboardData })
+
+    cy.get('@content').should(
+      'have.text',
+      '\\begin{tabular}{| c | c |}foo & bar ↩\\end{tabular}'
+    )
+  })
+
+  it('handles a pasted table with merged cells', function () {
+    mountEditor()
+
+    const data = [
+      `<table><tbody>`,
+      `<tr><td>test</td><td>test</td><td>test</td></tr>`,
+      `<tr><td colspan="2">test</td><td>test</td></tr>`,
+      `<tr><td>test</td><td colspan="2">test</td></tr>`,
+      `</tbody></table>`,
+    ].join('')
+
+    const clipboardData = new DataTransfer()
+    clipboardData.setData('text/html', data)
+    cy.spy(clipboardData, 'getData').as('get-data')
+    cy.get('@content').trigger('paste', { clipboardData })
+
+    cy.get('@content').should(
+      'have.text',
+      '\\begin{tabular}{c c c}test & test & test ↩\\multicolumn{2}{test} & test ↩test & \\multicolumn{2}{test}  ↩\\end{tabular}'
+    )
+  })
+
+  it('handles a pasted link', function () {
+    mountEditor()
+
+    const data = '<a href="https://example.com/">foo</a>'
+
+    const clipboardData = new DataTransfer()
+    clipboardData.setData('text/html', data)
+    cy.spy(clipboardData, 'getData').as('get-data')
+    cy.get('@content').trigger('paste', { clipboardData })
+
+    cy.get('@content').should('have.text', '\\href{https://example.com/}{foo}')
+    cy.get('.ol-cm-command-href').should('have.length', 1)
+  })
+
+  it('handles a pasted code block', function () {
+    mountEditor()
+
+    const data = '<pre><code>foo</a></pre>'
+
+    const clipboardData = new DataTransfer()
+    clipboardData.setData('text/html', data)
+    cy.spy(clipboardData, 'getData').as('get-data')
+    cy.get('@content').trigger('paste', { clipboardData })
+
+    cy.get('@content').should('have.text', 'foo')
+    cy.get('.ol-cm-environment-verbatim').should('have.length', 5)
+
+    cy.get('.cm-line').eq(2).click()
+    cy.get('@content').should(
+      'have.text',
+      '\\begin{verbatim}foo\\end{verbatim}'
+    )
+  })
+
+  it('handles pasted inline code', function () {
+    mountEditor()
+
+    const data = '<code>foo</a>'
+
+    const clipboardData = new DataTransfer()
+    clipboardData.setData('text/html', data)
+    cy.spy(clipboardData, 'getData').as('get-data')
+    cy.get('@content').trigger('paste', { clipboardData })
+
+    cy.get('@content').should('have.text', '\\verb|foo|')
+    cy.get('.ol-cm-command-verb').should('have.length', 1)
+  })
+
+  it('handles pasted text with formatting', function () {
+    mountEditor()
+
+    const data = '<b>foo</b><sup>th</sup> <i>bar</i><sub>2</sub>'
+
+    const clipboardData = new DataTransfer()
+    clipboardData.setData('text/html', data)
+    cy.spy(clipboardData, 'getData').as('get-data')
+    cy.get('@content').trigger('paste', { clipboardData })
+
+    cy.get('@content').should(
+      'have.text',
+      'foo\\textsuperscript{th} bar\\textsubscript{2}'
+    )
+    cy.get('.ol-cm-command-textbf').should('have.length', 1)
+    cy.get('.ol-cm-command-textit').should('have.length', 1)
+  })
+
+  it('protects special characters', function () {
+    mountEditor()
+
+    const data = 'foo & bar~baz'
+
+    const clipboardData = new DataTransfer()
+    clipboardData.setData('text/html', data)
+    cy.spy(clipboardData, 'getData').as('get-data')
+    cy.get('@content').trigger('paste', { clipboardData })
+
+    cy.get('@content').should('have.text', 'foo & bar~baz')
+    cy.get('.ol-cm-character').should('have.length', 2)
+  })
+
+  it('does not protect special characters in code blocks', function () {
+    mountEditor()
+
+    const data = 'foo & bar~baz <code>\\textbf{foo}</code>'
+
+    const clipboardData = new DataTransfer()
+    clipboardData.setData('text/html', data)
+    cy.spy(clipboardData, 'getData').as('get-data')
+    cy.get('@content').trigger('paste', { clipboardData })
+
+    cy.get('@content').should(
+      'have.text',
+      'foo & bar~baz \\verb|\\textbf{foo}|'
+    )
+
+    cy.get('.cm-line').eq(0).type('{Enter}')
+    cy.get('@content').should('have.text', 'foo & bar~baz \\textbf{foo}')
+    cy.get('.ol-cm-character').should('have.length', 2)
+    cy.get('.ol-cm-command-verb').should('have.length', 1)
+  })
+})