diff --git a/services/web/Makefile b/services/web/Makefile
index 666fdb37bf..9a5526cdfa 100644
--- a/services/web/Makefile
+++ b/services/web/Makefile
@@ -546,7 +546,7 @@ shellcheck_fix:
 
 IMAGE_CI ?= ci/$(PROJECT_NAME):$(BRANCH_NAME)-$(BUILD_NUMBER)
 IMAGE_REPO ?= us-east1-docker.pkg.dev/overleaf-ops/ol-docker/$(PROJECT_NAME)
-IMAGE_REPO_FINAL ?= $(IMAGE_REPO):main-$(BUILD_NUMBER)
+IMAGE_REPO_FINAL ?= $(IMAGE_REPO):$(BRANCH_NAME)-$(BUILD_NUMBER)
 IMAGE_CACHE ?= $(IMAGE_REPO):cache-$(shell cat \
 	$(MONOREPO)/package.json \
 	$(MONOREPO)/package-lock.json \